MooGoo Natural Ultra Gentle Cleanser with Ceramides 500ml

Almost 2 years ago we researched all the new natural cleansers that had started becoming available and chose the mildest we could find. At first it was just experimenting for fun (farm-aceutical play) to see if it was possible to use the very mildest one available as the main cleanser. Usually, it's only used as a secondary cleanser. The newest and mildest cleansers are quite a lot more expensive and difficult to formulate with so we were not sure it would be viable. But we liked the result so much that we found ourselves using it all the time. So we thought we just had to make it into a product regardless of the cost.

How do we know it is so gentle? The reason why it’s suitable for even the most sensitive, irritated and inflamed skin is that our formula uses the lowest-irritation cleanser available as its primary ingredient (Sodium Cocoyl Glutamate).

This ingredient has an irritation score that is 38% lower than other leading gentle clinical cleansers, and 75% lower than synthetic detergent, Sodium Lauryl Sulfate (SLS). SLS is an ingredient that’s still commonly used in many popular, therapy wash products and can cause dryness and irritation. You may not have had time to read the ingredients on many cleansers claiming to be “gentle” but some still contain SLS and other ingredients that are far from gentle.

• The lowest-irritation cleanser available for people with extremely sensitive skin
• Our primary cleanser is the gentlest available anywhere
• Irritation is 75% lower than SLS and 38% lower than the next mildest cleanser*
• Contains Ceramides to support skin barrier reinforcement
• Dermatologically Tested (Repeat Insult Patch Test)
• pH Balanced (5.5), Free of Parabens, Phenoxyethanol and much more
• Use on the face & body, suitable for all ages and skin types